Cloud5 Website Redesign
Website redesign and rebranding for an Austin based startup looking to modernize. Through market research and the use of core design principles; created a consistent and effective brand message that enhanced the branding of products and services that the company offered.
Executive Summary
Background
Cloud5 was an Austin-based digital innovation agency whose mission was to help startups with web & mobile development, digital marketing, and business development. During an ongoing tech boom in Austin, Cloud5 focused on community and aimed to help small businesses succeed.
Problem
With a conscious eye on the business goals, my challenge was to find ways to motivate users to interact with Cloud5’s content and services.
First, I enumerated the high-level requirements:
- Create a website that reflects the brand’s values
- Create an intuitive interface that fulfills clients’ needs and converts users into returning customers
- Improve accessibility (added later)
Solution
Through my redesign I improved the functionality of the navigation bar, including improvements to page-to-page navigation, created a well-defined user flow and addressed issues with responsiveness and accessibility. This would help build brand loyalty and trust, increase customer retention and overall support a greater user experience for clients.
Before redesign
After Redesign
